Your Journey, Your Pace:
Coaching Plans That Fit Your Life

When I started training with Coach Jacob, I had minimal running experience and was honestly intimidated by the idea of even jogging for a few minutes—let alone training for something as demanding as a police fitness exam. But with his support, I’ve gone from no running at all to confidently completing a 10K and significantly improving on the shuttle run.

Coach Jacob tailored everything to my goal: passing the police fitness test and being able to do small milestones, like a 5k and 10k. He focused on building my endurance and speed in a smart, structured way, with special emphasis on the shuttle run. His workouts were challenging but never overwhelming, and he always knew when to push me and when to adjust things based on how I was feeling.

What stood out most was his encouragement and belief in my progress—even when I doubted myself. Step by step, he helped me go from a total beginner to someone who actually enjoys running and feels capable of hitting serious fitness goals.

Thanks to Coach Jacob, I not only improved my running, but I gained the confidence I needed to take on the police fitness exam head-on. I can’t recommend him enough.

I can't say enough about coach Jacob Haas. When I first hired him, I had the most painful shin splints of my life. Within seven months, he got me from barely being able to finish a painful 5k to running the longest ultramarathon of my life, injury-free: the 80km ultramarathon at the 2025 Sulphur Springs Trail Race.

He is knowledgeable, friendly, supportive and punctual with all scheduled chats and training plans.

His custom-tailored training plan helped propel me to my ultramarathon finish while carefully helping to avoid a flare-up of my shin splints.

I highly recommend Jacob for both recreational and seasoned runners alike!

Qualified for Boston and ran a PR in both the marathon and half marathon thanks to Coach Jacob’s nuanced guidance and training plan. Jacob clearly loves anything to do with running. I look forward with great anticipation to our weekly meetings.

I started working with Jacob just over a year ago. I came to him after working with a previous coach with a desire to have someone who understands the difference between being a coach versus a trainer, and someone I could build an in person connection with. Jacob is the first coach I have stayed with for so long! He gets it, he cares and he provides an amazing service to his runners.

I appreciate that he can balance pushing me to be better and run harder, but also can meet me where I’m at. I’m a mom and business owner and sometimes life gets in the way.

I love how open he is to all my crazy ideas and runs and is along for the ride to learn different modalities to help me.

Since working with Jacob, my placing in ultras has increased immensely. I came 4th and 6th overall in two 50km races. I never thought that would be possible. Each race seems to be a personal PR as well.

I would highly recommend Jacob and Run Forever Coaching to anyone who is looking for support on their running journey. You’ll be in good hands 😊

Jacob and I became friends through our shared love of running and exploring the outdoors. While he was living in Hamilton, Ontario, he informally coached and motivated me to compete in several trail races, including the Sulphur Springs 50K (Ancaster) and the Rugged Raccoon 50K (St. Marys). These races became important milestones toward our shared goal of running the entire Bruce Trail as part of We Run the Bruce, a relay-charity event that raised funds for the Barbara Schlifer Commemorative Clinic and the Bruce Trail Conservancy.

In 2024, when I set my sights on my next challenge—running 50 miles (80K)—I knew I needed Jacob in my corner. Through weekly meetings and an adaptive training plan that accounted for life’s responsibilities, injuries, and illnesses, Jacob got me to the start line and across the finish line of the Sulphur Springs 50M in May 2025. I ran for 9 hours and 42 minutes, climbed nearly 2,000m (approx. 6,500ft), and finished 13th out of 88. It was something I had dreamed of, but never truly believed I could accomplish.

Whatever your next running goal or dream may be, I can assure you Jacob will work with you to make it a reality.